Loads of examples of how the audience will be targeted - Callum and Will
Why the audience will like the programme - Jade
Visuals - Jess
Examples of the genre - Matt
Why it's quirky/creative/important - Alex
Friday 24 October 2014
Thursday 23 October 2014
Studio planning
TOPIC/ISSUE
Fashion reviews, similar to fashion police and find a way to re create the look for cheaper. Red carpet meets the high street for a student budget.
3 segments.
Find a few looks and recreate them using high street shops - topshop etc.
Mystery box idea - create an outfit for a chosen event/occasion using 4 items.
Fashion do and don'ts for an event.
Fashion reviews, similar to fashion police and find a way to re create the look for cheaper. Red carpet meets the high street for a student budget.
3 segments.
Find a few looks and recreate them using high street shops - topshop etc.
Mystery box idea - create an outfit for a chosen event/occasion using 4 items.
Fashion do and don'ts for an event.
Similar set out to this but max two people talking per segment. The set I wanted two chairs in front of a background with somewhere for those modelling clothes to walk.
TARGET AUDIENCE
The target audience for Fashion Police is mainly female girls, mid teens to early 20s and anyone interested in fashion.
My idea would be popular because there's nothing like this that's been made over here, the only thing that's similar is a segment on this morning but they use runway looks and find look a likes whereas I'm focusing on red carpet/more going out looks and aiming it more at students.
A show with the same target audience is Goks Fashion fix which got over 950,000 views, as well as Fashion Police which almost hit a million.
CONSTRAINTS
Some things that might cause problems is not being able to find cheaper clothes or because I wanted someone to model the cheaper outfit I might not have the money to buy new clothes for it. I'd have to use clothes I already have/ask friends if I have to so I don't have to buy new stuff.
GENRE
The genre of this programme would be a hybrid, with elements of a talk show and lifestyle. The generic conventions of a show like this are to have more than one person on a panel layout talking about a topic. With one person introducing the topic then having one or more people talking about it and adding opinions. I'm going to make it more creative by having 3 different segments so that the audience don't find themselves watching too much of the same thing and it's mixed up.
First section is find a few looks and recreate them using high street shops - topshop etc.
Second is a mystery box idea - create an outfit for a chosen event/occasion using 4 items.
And the third is about fashion do and don'ts for an event.
GUESTS/CREW
In the studio i'll need two presenters, 3 models doing 2 looks each. I'll need camera operators and vision mixers because i'll be using different shots and angles. Probably 3 microphones, two for the presenters and one for whoever is modelling the look. In the programme i'd need to use people that can act natural in front of the camera and can be talkative because they'll need to keep the conversation flowing so it doesn't get awkward.
VT NEEDED
My pre recorded video can be someone talking about an outfit that they've put together and who they've taken inspiration from. It will fit in easily at any part in the programme because it's staying on topic and with mic up what's going on.
OUTLINE STRUCTURE
Presenter introduces the show with a brief summary of the segments featured and what will be on in the programme.
Start of the red carpet look meets the high street segment, showing 3 different looks with the picture of the celebrity price and where from, then show a cheaper version with the price and where to buy from.
The second segment starts with the mystery box which can be a mini challenge where someone will have to make an outfit for a chosen occasion using 4 items provided.
The final segment where one of the presenters will talk about the generic do's and don'ts in terms of clothes for an event or occasion. Then they will be put to practice and 1 model will represent to do and another will represent the don't.
Cut to the VT of a celebrity inspired outfit, this can be a glamorous look or just a day to day one where they've found similar clothes to a celebrity. They'll share where the clothes are from and the price.
The presenters deliver the outro where they summarise what will be shown on the next episode .
CONSTRAINTS
Some things that might cause problems is not being able to find cheaper clothes or because I wanted someone to model the cheaper outfit I might not have the money to buy new clothes for it. I'd have to use clothes I already have/ask friends if I have to so I don't have to buy new stuff.
GENRE
The genre of this programme would be a hybrid, with elements of a talk show and lifestyle. The generic conventions of a show like this are to have more than one person on a panel layout talking about a topic. With one person introducing the topic then having one or more people talking about it and adding opinions. I'm going to make it more creative by having 3 different segments so that the audience don't find themselves watching too much of the same thing and it's mixed up.
First section is find a few looks and recreate them using high street shops - topshop etc.
Second is a mystery box idea - create an outfit for a chosen event/occasion using 4 items.
And the third is about fashion do and don'ts for an event.
GUESTS/CREW
In the studio i'll need two presenters, 3 models doing 2 looks each. I'll need camera operators and vision mixers because i'll be using different shots and angles. Probably 3 microphones, two for the presenters and one for whoever is modelling the look. In the programme i'd need to use people that can act natural in front of the camera and can be talkative because they'll need to keep the conversation flowing so it doesn't get awkward.
VT NEEDED
My pre recorded video can be someone talking about an outfit that they've put together and who they've taken inspiration from. It will fit in easily at any part in the programme because it's staying on topic and with mic up what's going on.
OUTLINE STRUCTURE
Presenter introduces the show with a brief summary of the segments featured and what will be on in the programme.
Start of the red carpet look meets the high street segment, showing 3 different looks with the picture of the celebrity price and where from, then show a cheaper version with the price and where to buy from.
The second segment starts with the mystery box which can be a mini challenge where someone will have to make an outfit for a chosen occasion using 4 items provided.
The final segment where one of the presenters will talk about the generic do's and don'ts in terms of clothes for an event or occasion. Then they will be put to practice and 1 model will represent to do and another will represent the don't.
Cut to the VT of a celebrity inspired outfit, this can be a glamorous look or just a day to day one where they've found similar clothes to a celebrity. They'll share where the clothes are from and the price.
The presenters deliver the outro where they summarise what will be shown on the next episode .
Friday 17 October 2014
Open day questions
1. What did you think about the narrative?
2. What did you like about the characters?
3. Our target audience was teenage girls do you think we targeted this audience well?
4. What did you like about the set?
5. What do you think we could have improved?
6. What's your opinion on the use of sound we used throughout the video?
7. Which part was your favourite?
2. What did you like about the characters?
3. Our target audience was teenage girls do you think we targeted this audience well?
4. What did you like about the set?
5. What do you think we could have improved?
6. What's your opinion on the use of sound we used throughout the video?
7. Which part was your favourite?
Unit 33 Assignment 3
*Improvements in red.
Peer assessment:
Narrative suits the song
Characters have different expressions
Good colour used - bright
Well made set, you can tell what it is
Lyrics are in time with the song
Check the levels
Make the doll walk
Hits up the target audience of young girls because of the narrative and song choice
We set out to make a music video stop motion using barbie dolls targeting young girls. Our end goal was to make something that gave a message to the audience about young girls and the pressure to be perfect by using the beauty pageant theme which fit with the Pretty Hurts song that we chose.
I think that we achieved our goal because in the peer feedback everyone in the group said they understood the narrative and the direction that we were going in.
In my opinion some of the best bits of the stop motion were the set and characters.
Peer assessment:
Narrative suits the song
Characters have different expressions
Good colour used - bright
Well made set, you can tell what it is
Lyrics are in time with the song
Check the levels
Make the doll walk
Hits up the target audience of young girls because of the narrative and song choice
We set out to make a music video stop motion using barbie dolls targeting young girls. Our end goal was to make something that gave a message to the audience about young girls and the pressure to be perfect by using the beauty pageant theme which fit with the Pretty Hurts song that we chose.
I think that we achieved our goal because in the peer feedback everyone in the group said they understood the narrative and the direction that we were going in.
In my opinion some of the best bits of the stop motion were the set and characters.
The set I made was a pageant stage with an audience watching, from the feedback I got the group said it was well made and looked authentic making. The characters I used for the audience also got mentioned, people said they all have happy facial expressions which matches when there's a tracking shot of them and the noise of crowd cheering.
The storyline is also one the best parts in my opinion because it's something that's still an issue now which is why we addressed it in out stop motion. The whole concept of girls being affected by the media, ours features a young girl in a pageant and she reads a magazine saying "thinner is better" and starts crying because she feels like she isn't and you have to look like models in magazines to be thought of as pretty, which is a real issue in real life.
The weakest part in my opinion and which was mentioned in the feedback was the crowning because I moved the hand to fast and the crown goes from the woman's hand to the girls head to quickly which let the scene down. The movement didn't flow and was too jumpy.
Also in the walking scene at the start the doll goes out of focus in certain pictures and then it goes back into focus which I didn't realise until editing and it was too late to re film, it would have looked a lot better if the focus was on the doll as the pictures would have flowed better and it would have made the movement look a lot smoother.
Our target audience was girls around 13 to late teens. This age bracket are those who generally use a lot of social media and are exposed to this topic and it's talked about by them. I think we have successfully targeted them as we used a lot of colour more so pink as this is a colour that's generally associated with girls, we tried to not use dark colours and it was also set in a girls room. The main character is a girl and it's partially set in a doll house which girls predominantly play with and it goes with the idea of using dolls.
In total I used 4 different sounds, the soundtrack which plays the whole way through, the sound of camera flashes, crowd clapping and crowd cheering.
I put all the sound in to match the action so it made more sense to the audience, when she was getting crowned the clapping came in, and when she was walking down the catwalk the sound of camera flashing came in, and there was cheering when she got to the end. All the sounds had a purpose and it made sense to the narrative and what was happening on screem I think the cheering and clapping were the most successful parts because it comes in at the right time and makes it more believable as a beauty pageant.
FEEDBACK ANALYSIS
We publicly screened our worked on the Saturday open day asking prospective students and parents some questions after watching our stop motion. I found it very useful because those who didn't know what our idea were able to tell us what the point of it was/the message and it was good to know that we successfully told the story.
What were the common answers about the storyline?
The common answers about the storyline were that it was very easy to get and grasp. They also said that the message was clearly understood by the use of the song, characters and the actions that the doll used. Some said it was really impressive and fun to watch and it put a good message out about the topic.
What were the common answers about the character design?
Everyone said that the design and use of characters was clever, they were effective and were used well. Everyone mentioned that they liked the use of the younger and older doll as it resembled a mother and daughter bond and they used life like realistic actions, for example when they were sat talking and the mum was brushing the daughters hair.
Everyone said that the design and use of characters was clever, they were effective and were used well. Everyone mentioned that they liked the use of the younger and older doll as it resembled a mother and daughter bond and they used life like realistic actions, for example when they were sat talking and the mum was brushing the daughters hair.
What were the common answers about the colours/drawings?
People mentioned that they liked the girly-ness of the video as it helped to show that it's targeting a female audience as well as helping to achieve the attention of this audience. The overall message of the use of colour was that the pink of the doll house and the bedroom at the start helps to attract a female audience
What were the common answers about the set?
Everybody loved the use of the doll house, they said it was modern, well thought out and it matched the use of characters. It also was mentioned that it made the stop motion more realistic as it gave the impression of a family home and it made it more relatable for young and older girls watching.
What were the common answers about what could be better?
The answer for this varied, a few said there could be less of the lyric part that cut up the dolls and more scenes between the mum and daughter. One said some parts were jumpy and another said there could have been more attention to detail as at times it went out of focus and the movement was wobbly at points.
People mentioned that they liked the girly-ness of the video as it helped to show that it's targeting a female audience as well as helping to achieve the attention of this audience. The overall message of the use of colour was that the pink of the doll house and the bedroom at the start helps to attract a female audience
What were the common answers about the set?
Everybody loved the use of the doll house, they said it was modern, well thought out and it matched the use of characters. It also was mentioned that it made the stop motion more realistic as it gave the impression of a family home and it made it more relatable for young and older girls watching.
What were the common answers about what could be better?
The answer for this varied, a few said there could be less of the lyric part that cut up the dolls and more scenes between the mum and daughter. One said some parts were jumpy and another said there could have been more attention to detail as at times it went out of focus and the movement was wobbly at points.
What were the common answers about the use of sound?
Everyone seemed to really like the use of sound, saying the song was perfect for the audience and the topic - it helped with the message that we were trying to give out. Also that the sound effects were clever, coming in at the right time and they anchored what was happening on screen, as well as because they were real life noises that were easily recognisable they went well with the action and made it life like despite the characters being dolls - it portrayed a real life situation.
What were the common answers about the target audience?
Everyone seemed to really like the use of sound, saying the song was perfect for the audience and the topic - it helped with the message that we were trying to give out. Also that the sound effects were clever, coming in at the right time and they anchored what was happening on screen, as well as because they were real life noises that were easily recognisable they went well with the action and made it life like despite the characters being dolls - it portrayed a real life situation.
What were the common answers about the target audience?
Everyone said we hit the nail on the head because of the issue of body image, use of colour, the girly characters and set all contributed to attract a teenage girl audience. They said the song choice was perfect for our target audience as well. All we asked said that the topic was perfect for the target audience because not a lot has been said about the topic publicly and it's kind of up to young girls to find their feet with it but this raises awareness.
Do you agree with the common answers; explain which parts you agree or disagree with and why.
I agree with all of the common answers and are happy with them as everyone seemed to get what we were going for, i'm glad that everyone enjoyed it and it didn't get boring for them at any point. We got mostly positive feedback and everyone understood the social message we were putting across, they got why we did certain things and thought it all contributed to the end result. I addressed the problem of the pictures going in and out of focus and that it altered the overall quality so I don't disagree with those comments. The only thing I would disagree with was when 2 people said to use less of the lyrics because we only did 2 verses and I thought it would split up the scenes and it was a way to use two kinds of stop motion in the same video.
Compare your stop motion to something similar, how does yours compare?
Do you agree with the common answers; explain which parts you agree or disagree with and why.
I agree with all of the common answers and are happy with them as everyone seemed to get what we were going for, i'm glad that everyone enjoyed it and it didn't get boring for them at any point. We got mostly positive feedback and everyone understood the social message we were putting across, they got why we did certain things and thought it all contributed to the end result. I addressed the problem of the pictures going in and out of focus and that it altered the overall quality so I don't disagree with those comments. The only thing I would disagree with was when 2 people said to use less of the lyrics because we only did 2 verses and I thought it would split up the scenes and it was a way to use two kinds of stop motion in the same video.
Compare your stop motion to something similar, how does yours compare?
A similar stop motion to ours is the drive by lyric video. Ours compares because we used the same idea of having the lyrics appear word by word on a piece of paper in sync with the song. Just like the idea behind this, it's a very creative way to make a stop motion and it takes time but if it looks good and you pull it of by making it look seamless, it's worth it.
Thursday 16 October 2014
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