"the heart of pop culture" brand identity
Challenging 4Music and Viva
Has to use the ITV curved font logo, no specific colour scheme
20 to 40 seconds
1. Top 40 countdown
Mind map
Design/collage
2. Documentary
Mind map
Design/collage
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3. Reality TV
Mind map
Design/collage
Production diary
Tuesday 2nd
I thought of some ideas and translated those to mind maps
Started my designs by making collages of found images
Wednesday 3rd
Finished off my designs and started to finalise my ideas more
Thursday 4th
Started my storyboards
Sunday 7th
Finished my storyboards and decided on my end idea
Tuesday 9th
Decided to add in the filmed element of a girl watching/listening to Taylor Swift
Began to find/download footage to include
Wednesday 10th
Started an edit
Cropped down clips from various videos and added the song
Started to put the logo together and filmed my part
Thursday 11th
Finished the logo and end title and put the transitions on
Wednesday 17th
Changed the length of the ident, cut clips out and shortened them
