Sunday, 17 November 2013

Research Techniques

When you're researching into documentaries, there are a few different types of research to look at and consider, they are;
Qualitative Research
This is feedback from people that is just opinions. Film reviews, discussion in focus groups and reactions to TV programmes are examples of qualitative research.
Quantitative Research
Opposite to qualitative, quantitative is feedback that includes numbers. Examples of this is audience viewing figures, DVD sales, box office sales, and audience breakdowns by group - so how many women or men like a certain programme.

Both types of research are different, ones advantage is the others' disadvantage

Advantages of qualitative;

  • the feedback can lead a project in the right direction.
  • it can be used in future research.
  • it's a good source of information.
Disadvantages of qualitative;
  • the feedback can be quite general therefore tricky to get exact results.
  • the findings are a result of quite a few variables - e.g. where, who, when.
  • can be less valid because it's not backed up by numbers.
Advantages of quantitative;
  • results are easy to analyse - you can put the results into a graph or chart.
  • the facts can be used in your favour and can back your opinion up.
Disadvantages of quantitative;
  • your results can't really be used for future research because they're current.
  • the results can sometimes be vague and not be in much detail.
Both qualitative and quantitative research are very useful, but in pre production, i'd say that quantitative research is more beneficial because it's your starting point and from the beginning you want to put in facts that are true and interesting. 
When you're making a point, it sounds more believable when you have an example to back yourself up. Say if you're talking about which supermarket is cheapest, you can go to all of the leading ones and see which is cheapest but that's just you, it would be a lot better if you could get a handful of people to do the same so then you can say that from your findings 3/5 people would agree that ASDA was cheapest. That way you've done primary research and it's accurate so you can put in into your report. 

There are two different types of research that you can do; primary and secondary. 
Primary research is research that you have done by yourself or your group these can be questionnaires, interviews, surveys or internet forums. 
Secondary research is research that you get off someone else, you can to rewrite it into your own words unless you're quoting and giving credit, examples of this can be text books, internet, or info off TV programmes.

The pro's of primary are that you've done it yourself and you don't have to worry about being accused of copying, the research is reliable and true because you've gone out and done it first hand.
The con's of this are that the process can be time consuming and you might get a low response off people which may lead to lack of evidence.

On the other hand the pro's of secondary are that it saves you time because you can just type in what you're looking for into Google and hundreds of websites will come up to help. This is also cheaper and can be the same as primary, only getting it off someone else.
The negatives of this are that any information you get might be dated, figures can be a few months or years old and aren't as relevant or accurate as they could be. You also have to think about how you're essentially copying someone else's work so you have to be careful about either making it a quote or re writing it in your own words which again, can be time consuming.

Primary and Secondary are both reliable because whether it's you or another person - someone's gone and done it. The question is just whether it's recent and if you can relate it to your work.

Prior to starting your project, it's important to do research so you know which market you're appealing to and what you can do to make your product sell more.
Market research is important because whenever you're starting a project, you need to know which products are similar in the market and how you can make something better. By looking at competing products (a new documentary for example) you can read feedback off it - what the public liked/disliked about it and you can use that to your advantage by including that in yours. Whether that being the type of documentary, the people in it or the way it was shot, this can be your starting point and can lead your project into being successful. You can do this by looking in catalogues or reading online reviews. 
Audience research so you know exactly who you're targeting your product at and what will appeal to them. Audience profiling is a way of doing this, audience profiling is splitting people up into different categories and getting a variety of opinions from people within those groups.
You can split people up into groups like; Men 16-34, Men ABC1, Men C2DE, Men 55+, Women 16-34, Women ABC1, Women C2DE, Women 55+, Housewives with Children, Children, Boys & TV, Girls & TV. 
Production research is important because you need to know what you need to achieve your end product. Things to consider in production research are;
Personnel: do the crew you've hired have the right skills to fulfil your brief or do you need to employ new staff to make certain parts of production easier?
Locations: are there locations in the local area that are available to shoot in/around? You'll need to do in depth research into where you can film because you have to get permission to film in most public places.
Tech resources: you need to think about what kind of equipment you need to use and how must it will cost so you also need to consider the financial side of things and your budget. With the technology you use, if you're renting it you need to think about the availability and book it out.
Production research is used to decide which resources you need to efficiently and profitably create and market your product.

Thursday, 14 November 2013

Unit 1, Assignment 1

(improvements in bold.)

Time.
A shooting schedule is a plan of the day's shooting for a project, usually made by the assistant director it organised where scenes will be filmed and what equipment will be used. They're important because you need to know what equipment you're using and if you can use it, make sure someone else isn't already using it and so that everyone is organised and knows were they're filming.

It can take up to 10 days to get music or clips cleared, it depends on how quickly people respond to your phone calls and if you can afford the fees.

Personnel.
Full list of the crew who worked on The Imposter X 
Mike Cooper who worked on the documentary as a sound recordist had previously worked on; Diana: A Tribute to The Peoples' Princess, The Tonto Woman and Sarah Brightman: Harem - A Desert Fantasy. He worked for 17 years as a freelance music recording engineer and made his way up by working on lots of different projects.
Agueda Balogh worked as the first assistant camera man and it was his job to make sure everything in the shot stayed in focus and was responsible for the look of anything on screen. He previously worked with the camera on Professor Brofman. He worked from 1997 as a camera trainee up to where he is now, taking on roles such as a camera assistant and the clapper loader.
Will Stanbridge was the researcher for the documentary and had also been the researcher on other documentaries, such as; Sex: How It Works, Banged Up Abroad (14 episodes) and Breakout (8 episodes).
Andrew Hulme worked on the editing of the documentary, for him to fulfil the role of an editor he will have needed to have past experience and possibly a degree in media, television or film studies.
Bart Layton was the director and had previously worked on Banged Up Abroad, 16 For A Day and more. To be a director you need to be a creative person and again have past experience on other projects, not necessarily another directing job. To get this higher ranking, aspiring directors have to work their way up starting at being a runner or assistant and build up a portfolio. Some directors have bachelor degrees in film from university which helps with showing past work.


It's important to get the right crew because you may have a certain vision for how you want your documentary to look like/be and to put that into practise you'll need to hire the right people - for example if you're doing an in depth documentary that's full of facts, a good researcher is necessary or if you want it to look very professional and precise, you'd need to hire a camera man with lots of experience and is credited for his work.

 Finance.
The money used to make a documentary can come from fund raising, bank loans, your own money if you're independent  or a studio you work for might give you a budget. We watched the 2012 documentary, "The Imposter" and it was funded by the BFI Film Fund and produced by A&E Films.
There are more funding companies such as The Documentary Company who will help to finance your project by putting money towards it but the topic of it has to fall under these categories; Human Interest, Politics, Music, or Nature and the Environment. Also there are companies such as Sponsume, iFeatures and the British Film Institute. - More here 
Thinking about the funding of your documentary is important because you will have a budget to stick to and the money is essentially what will put your plans in to practise. You'll need to research into different companies and you will want to chose a trusted company that has good reviews with other filmmakers.

The studios usually charge on a per clip or per cut, per minute basis. For Premium products this is usually at around 5p per song, multiplied by the number of units manufactured with a minimum fee of £200 per song.
£275 (+VAT) per production: A brand new tariff for music used in corporate, promo videos or audio-visual productions

  • All media, including online
  • All territories
  • Unlimited copies
Basic rate: £40 per 30 second unit (so 31-60 seconds of a track would cost £70, 61-90 seconds of a track would cost £120)
All-you-can-use flat rate: £275 (+VAT) per production Taken from this website.


Locations.
The Imposter was filmed in Texas (interviews) and re-enactments were filmed in Phoenix - Arizona, Madrid - Spain and San Antonio - Texas.
They had to get permission off the local council where they were filming by getting a filming permit, or getting permission of land owners if they were filming in a specific place. To get permission to film in the San Antonio area of Texas, this website would be your starting point as it tells you which locations do/don't require permits, for those that do it gives you telephone numbers and names. Also to film in this area of Texas you could also contact Drew Mayer-Oakes who is the Director of the San Antonio Film Commission  on 210-207-6730 or email him at drew@filmsanantonio.com.
You have to get permission because if you're in a public place, there are a lot of things that you have to take into account, especially if your location includes iconic, religious or government buildings.
There are many different national agencies you can contact depending on where you want to film they are; National Trust, Royal Parks, English Heritage, Ministry of Defence, Forestry Commission and British Waterways. This website goes into more detail about each one X
In some cases if you don't get permission you can get into trouble for breaching copyright protection and you can even be sued.

Facilities.
For any type of filming you'll need basic kit - a decent video camera, tripod, and a shotgun microphone with a boom pole. The Imposter uses a lot of interviews so they will have needed to use lights to set up 3 point lighting to illuminate the person talking and light filters to control them. Also they may have used a variety of different lenses so that they can take something simple and turn it onto something more interesting just by the way it's been filmed such as in interview scenes where you have a mid shot and it goes to a close up, they'd need a macro lens so it stays in focus.
In the re enactment scenes, I think they used a tripod dolly because you often see the subject being followed by the camera from behind and it looks very smooth. Also for the end shot when the camera pans up they used a jib crane to tilt the camera and make it pan upwards, and when we see Frederic's character on the run, the camera would've been mounted onto a dolly and pushed along on rails to keep up with the action.

To make my documentary I'll need a video camera, tripod, suitable microphone and boom pole, lights for any indoor scenes, filters, XLR cable, field recorder. In the filmmaking industry it depends which kind of project you're putting into practice to know what the standard kit is that you need.  A HD video camera along with a good lens is an essential because you need a good picture for whatever you're making to look professional. You'll also need a microphone that works for you - usually a directional one like a shotgun mic along with the XLR cable. Depending on the kit you need the rate for hiring is different this website shows different packages you can get for a day. It can cost from £2000 per day of filming for basic equipment and crew on a small project. Having the right kit is important because you might want your documentary to look a certain and way, and similar with the crew, you need to something/someone that's able to achieve that for you. For your documentary to look professional you need to have the basic kit that's right so you're not forgetting anything, for example some independent film makers forget about the whole prospect of sound and that you'll need equipment to enhance the quality of it so it matches the video.
The equipment you will need will be the same for the majority of projects and certain types will require more specialist kit, for example, Frozen Planet. Because of the remote location and tricky setting they had to adapt normal kit to suit them - special tripods so they'd grip to the ice, underwater cameras to film small fish/underwater animals and a time lapse kit.
For specialist kit like this, and the basics a lot of filmmakers will rent it out rather than buy it to save money. In pre production you can only organise to rent it out when you've finalised your shooting schedule, it's important to stick to your schedule because you will only have access to that kit for a certain amount of time and other people will want it after you and in most cases you can't just extend the time you want it for because there's a queue of people waiting.

Materials/Copyrights.
In The Imposter, a lot of home videos were used and news reports from the time. Along with voice recordings from the police and pictures of fingerprints. To get permission to use these, the makers of the documentary would've had to contact the family and ask if it was okay to use certain clips, then go to the studio where the news programme was filmed and ask if they can use a section of the broadcast. They would need to get clearance from the FBI and also the police from both Spain and America for permission to show the fingerprints and play telephone recordings from that night.

By getting a clearance on music or clip, it means that you have permission to use it off whoever made it. Similar to copyright which is where you get permission off whoever made it/their management to include it in your work as long as you give credit and don't claim it was your own. To get clearance on music for example, you would have to go to that artists label and talk to their management and you'd pay that label. For video you would contact the studio where it was produced and pay them to use it.
For example channel 4 made a documentary about One Direction and for that they had to get different clips of concerts recorded by fans and they put most of the bands' songs throughout it to make it more interesting and show concert footage. To play their music without getting into legal trouble they would have to have contacted their management team and the copyright owner. They're managed and represented by Modest Management which is a company within Syco Music - their label and you could either contact Richard Griffiths, Harry Magee or Will Bloomfield to start off about getting clearance.

PRS in music is a UK copyright compant who will allow people the rights to a song on behalf of the songwriter or publishers. You pay this company and a fraction of that money goes to the artist and their management, this can be an easier way of being allowed to use a song if you can't get anything back from the artists' label. Ideally you want to use music which is "royalty free" this is music that you are free to use and you aren't subject to any fees or hidden costs.

Materials/Contributors.  
In the documentary they used a lot of interviews, they interviewed;
 Frédéric Bourdin who was the imposter
Carey Gibson, Nicholas' older sister 
Beverly Dollarhide, Nicholas and Carey's mother
Charlie Parker, PI on the case
Nancy Fisher, FBI Special Agent
Bryan Gibson, Carey Gibson's husband - Nicholas' uncle
Codey Gibson, Carey and Bryans son - Nicholas' nephew
Bruce Perry, child psychiatrist 
Phillip French, US Consul at the American Embassy in Madrid    

Researchers will have needed to talk to some specialist advisors so that they can put true facts into the documentary. For example, they can't just assume that the man who assumed Nicholas' identity has a mental problem or no conscience because of the way he acted, they would have to go to a specialist to confirm what it means to have that condition because they can't put false accusations into it.



I certify that this is my work.

Types of Audience Research

https://docs.google.com/document/d/1UlMaRXGPJmCK9IdNbpFbY-PMy72ntrrIOnfsL4aJ3Z4/edit

Thursday, 7 November 2013

Pre production questions

What was the first thing production had to do?
Get project approval from BBC Fiction and BBC Training Heads.

 
How did they find the crew?
They let them apply for roles based on their experience and enthusiasm.


How did they find the right location?
Looked through location libraries for places that met their spec, then urned to look at individual places that would be suitable.



When did they do the recce?
August.

What kit did they need?
Panasonic HD Varicam.



Who sorted out the shooting schedule?
Malcolm Davies.
What cost or quote did the production get that was 'through the roof'?
"Portaloo quotes going through the roof"



On what day in the directors diary did they get 'severely behind schedule'?
1st day of shooting on Wednesday 5th September.

Unit 26 Assignment 2 Feedback Form

https://drive.google.com/file/d/0B5-GPzEPfZ8KRG5tQVItWDBVSEU/edit?usp=sharing

I understand my feedback and I want to keep up getting distinctions

Tuesday, 29 October 2013

Unit 26, Assignment 3: Fandom Post

Film: The Hunger Games.
*improvements in bold.

Movie Posters:
There were quite a lot of posters designed for the release of the film, there were group and individual photos taken for the press. The posters are all very simplistic, but effective. All of them include black and shadows that cover the majority of their faces, it represents the harshness of the story and how those in further back districts literally are kept in the dark and ignored. 
I think they're used to target a certain audience, for example the poster of Effie has pink in it and from that we can see that she's a very girly character which will attract women to watch because they can see them feminine touches.




The poster of Gale and Peeta is targeted at young girls, because it's showing teenage boys who're good looking with a seemingly flawless face, it will attract them to watching it.
The poster of Rue is what targets the aspirers label in the psychographics best in my opinion. We can see she's a young girl who is reluctant to going into the games but the audience can look up to the fact that she is going in and she's going in strong. Young girls will see the picture and want to see the film because they want to know what will happen to her and whether everything turns out alright.





Like I said the posters are simplistic and similar, the font is kept the same throughout so anyone can easily recognise the poster as one that's advertising the Hunger Games. The designers struck the balance of keeping the font simple yet interesting as it's written in a fiery colour and there's also the films trademark logo on fire so it all links and makes sense.
For the majority of the posters with the characters on, the photos were taken from a side angle so that the character is the focus point.  All posters made were successful in my opinion because they appealed to a wide audience, they're easy to read and remember.

The individual poster of Katniss was probably the most different from the rest, it stood out because it's a full face shot and there isn't much use of black whereas the others do. The text at the top says 'the world will be watching' which is attention grabbing and makes people question it and want to know more about the film.
























The Hunger Games trailer: (X)
This is the only trailer I can find on YouTube, no others were made by the marketers of the film so that the content wasn't leaked and more people would go to watch it because the trailers were compact and didn't give too much away. The trailer was very well made in my opinion because it's interesting, you see all the characters on the posters and there is use of audio tracks on the top of the footage and also text. The trailer generally uses small sections of the film at once using simple a simple cut transition and the music will speed up or down depending on what's happening in the trailer. Just as we see the beginning of the games, the trailer finishes leaving us (those who haven't read the books) on a cliff-hanger.
This relates to the psychographic labels because it shows that it's an easy going film that isn't too edgy and has something for everyone so can be a family film. It also shows the 24 tributes being brave and the beginning of going out and fighting for their lives in this instance they're not materialistic because they're not "showing off" but it fits the description that during the games and even before it when we see the natives of District 12, they still look attractive whilst being the poorest District and despite not being well off the characters all still have their own style and persona.




Movie Stills:
























The Hunger Games is an action, adventure and thriller movie based on a series of young adult novels so the target audience for the film is the same age bracket, around 12-17 years. The films are gender neutral as the main character is a girl but the storyline includes violence which would appeal more to boys so there's something for everyone.

Plot of the movie:
"In a dystopian future, the totalitarian nation of Panem is divided between 12 districts and the Capitol. Each year two young representatives from each district are selected by lottery to participate in The Hunger Games. Part entertainment, part brutal retribution for a past rebellion, the televised games are broadcast throughout Panem. The 24 participants are forced to eliminate their competitors while the citizens of Panem are required to watch. When 16-year-old Katniss's young sister, Prim, is selected as District 12's female representative, Katniss volunteers to take her place. She and her male counterpart Peeta, are pitted against bigger, stronger representatives, some of whom have trained for this their whole lives." - IMDB plot summary.
The psychographics are mainstreamers and aspirers.

Marketing & success.
The Hunger Games targets its psychographics labels because the characters are portrayed as heroic - Katniss volunteering to save her sister and protecting younger tributes. The characters can become role models for the younger generation, they want to have their bravery and a sense of fearlessness just like them. It also fits into the Mainstreamers label because of how Katniss is around her little sister, she's very comforting as you can see in these pictures.













There is also a fan made video (X) of how she is always thinking of Prim while she's away. It's comforting for some people, especially a younger audience to see a girl who is quite family orientated and really cares about her little sister.

Unscripted interview: (X) Interviews like this are good because they're different and all the questions aren't all about the film, the usual generic questions. They're different and audiences can see their personalities and although they play a character seeing them being themselves can make them want to watch it.
Full cast interview: (X) Anyone who wants a sneak peak can watch videos like this to see who the characters really are. For example, fans of the books will want to know who's playing their favourite character in the movies and if Jennifer Lawrence or Liam Hemsworth are their favourite actors, they know that they will enjoy the film and will go and see it.   


The fans have their own website: (X) where they can read about new cast members/new sneak peaks.
There's also a website with new photos and interviews: (X)
Website full of The Hunger Games merchandise for fans to buy: (X)



Link to a current competition to win tickets to The Hunger Games: Catching Fire premiere: (X)
A soundtrack was released and the album debuted at No. 1 on the Billboard Top 200 chart, having sold 175,000 copies in its first week. Taylor Swift featured with the song "Safe & Sound" this and two other songs of the soundtrack were actually used in the film, in the credits. It was clever to include an artist like Taylor Swift in the soundtrack because she already has such a huge worldwide fanbase and some idolise her so much they would go and see the film just to hear one of her songs included, even though it didn't make it to the final cut. It made the film appeal to a wider audience because it had a range of songs by different artists.














Certain aspects of the marketing of the Hunger Games was quite low key, mainly just talking to the pre existing fans of the book. But then once word got out about the film adaptation, a lot of people were exited.
The budget for the film was $78 million
Worldwide the film made $686,533,290, $408,010,692 of that came from North America alone.
It's the 13th highest grossing film and tickets for the midnight showing of the film on release day were sold out weeks in advance.

Comparison.
I'm going to compare The Hunger Games to Harry Potter and the Deathly Hallows.
Usually fans of the Hunger Games are a fan of Harry Potter because the content of both films are similar so they attract the same audience.
The final Harry Potter films used a lot of marketing because they're the last two, the films' marketing team used; teaser posters, teaser trailers, a main poster, main trailer, posters with various stills/characters from the film and a website with sneak peaks.

 Some of the Harry Potter posters:  
 









Harry Potter used a lot more promotion because it's more known and this was for the 7th and 8th instalment, the Hunger Games used similar tactics as there was a pre buzz for the film due to the successful book trilogy by Suzanne Collins.
The aim for Tim Palen, Lionsgate's chief marketer was to get the film to be a box office phenomenon so they used old media tricks rather than modern ways of promotion. They gave out 80,000 posters, had almost 50 magazine cover stories and had advertisements on 3,000 bus shelters and billboards. It was a year long effort but it paid off making $691,247,768.
Both films marketed their films by constant use of social media. Twitter, Facebook, YouTube and Tumblr was commonly used to promote the release date and it worked as it got the work out quickly due to the amount of people who use social media.
Audience reactions.

Reviews:



Audience response:
There were a lot of mixed reactions to the Hunger Games, fans complaining that the books didn't translate well into the film.

Movie reviews on YouTube: (X) (X)
This website has 6 fan review videos: (X)

Audience theory:
The Hunger Games has a big fan following, whether they're a fan of the books or films they refer to themselves as "Tributes" which relate to the chosen 24 in the film.
The fans make themselves known on social media, mainly twitter where they "take sides" similar to Twilight they have "#TeamKatniss and #TeamPeeta" and so on. Fans queued up for hours to see the first showing in New York, dressed in outfits inspired by the movie which you can see here (X).

Some huge fans have a permanent love for The Hunger Games, and I mean that quite literally. Despite being on the "ugliest tattoos" list, a handful of men and women have had the symbolic mocking jay pin and the famous movie quote "May the odds be ever in your favour" tattooed on them.


However it's not just in New York, globally film enthusiasts were selling out cinema tickets and books and coming to the Los Angeles premiere in full force - even camping out to get a good spot. But some were so desperate they slummed it for a few hours, "others were not so fortunate, having to settle on the pavement, sitting on blankets and surrounded by takeaway cups." - ContactMusic.com


 I think all these people who queue the streets and have endless support for the film and its characters are like this because they can relate so much to the film and it's very easy to like and go along with.

Most were already fans of the books and enjoy being involved in the release of something new, so go along with the films because they loved the trilogy so much. Also because they are already fans of the individual actors and will support them in whatever project they're involved with, one man told Jennifer Lawrence that his girlfriend read him all 3 books in a bid to make the books win him over, and it worked. Shown in this interview (X)

The Hunger Games as a whole appeals to a very wide audience, including kids and being young they tend to be more enthusiastic about things they like and pursue it by going to see all the films and buy merchandise, to it appealing to older teens who will use social media to help promote the film.  



The fanbase for this film helped its prospects. Danielle DePalma was in charge of running a blog for "tributes" to follow. They were largely included in the build up to the release, 100 days prior to the release fans had to put together a new poster with 100 puzzle pieces. “It was a silly little stunt, but it worked — bam" - Tom Palen, the chief marketer for Lionsgate.

A fandom is a group of people who all share the same interest for a particular thing, whether that "thing" being an artist, band or film. Some have described fandoms as "the future of filmmaking" because they play such a huge role in the marketing of a film.




                                                      The role of those in a fandom has somewhat changed over the years. From the early 1900s fans just had the job of turning up in a small venue to watch local films, however now, fans aren't just local, they're worldwide and the help of all of them is needed to make a film a success. From writing reviews online to camping out to get the first glimpse, those involved in fandoms are loyal - that's something that hasn't changed.
Film makers certainly rely on fandoms to help promote because it's free and they can dedicate their time to it, whereas film makers can't solely focus on that. Also because at the end of the day, whether it's hundred or thousands in a fandom, they're the reason those film makers are making money, so obviously they want to please them so that they are happy and carry on supporting their interest.

Part of a passionate fans job is to help with promotion. Whether this means tweeting or telling people about the new movie coming out, their help is crucial because it's free and can be effective.
Fans like films like this because of the fanbase it creates. People can make online friends who have a mutual interest and it can be a break from the real world.