Unit 32 Assignment 1

What is an ident?
- a short video clip that identifies a channel
- can be like a graphic
- uses the channels' logo
- has to carry the brand identity
- colour/images will help with the channels' target audience

Why do we use idents?
- they can reflect the genre of show that's about to come on
- so we know when the programme is going to come on
- they introduce the channel

Who do they target?
- the target audience of the channel using demographics

Why use more than one?
- marketing tool, keeps your interest
- keeps it interesting using more than one

Examples

This specifically targets the sport genre, we know this because of the olympic logo on the "three" logo which we automatically know is to promote sport and the character lifting the E as if he's weight lifting.

https://www.youtube.com/watch?v=rRX6mqxMa3o
This specifically targets women as it's set on a beach and uses a lot of pastel and light colours, it also shows men in their trunks which is what stereotypically women want to see. Along with the summer theme with cocktails by the beach is targeting women.

What is the purpose of an ident?
The purpose of an ident is to persuade consumers to watch shows on their channel, it grabs your attention so you know the show is coming back on or is about to start. They also create a brand identity so that the channel will be known for certain idents, they can get people talking and get more publicity.
They break up shows, channels that don't use adverts will rely on idents to break up the shows so that the audience won't get bored or turn over - they keep people engaged.  They also can map out the TV schedule so if it's being shown at a certain time of day the ident can reflect that, eg. Lunch.



For an ident like this you'd need a camera, tripod, cast, the logo in post and a soundtrack.


For an ident like this you'd need a camera or have people send in pre filmed clips, some kind of editing software, cast and a soundtrack.

For this kind of ident you would need cast, a sountrack, camera, green screen, voice over and an after effects type editing software.

Opportunities
Making a good ident design for a channel can open up a lot of doors in terms of getting a better reputation and you can move up within the company. You could also get more opportunities to get other design jobs, because of this you can get your pay increased and even set up a little business.
As a channel, a really good recognised ident can get people talking about your channel and can up your viewing figures, the designer(s) can be given contracts for the work they're doing so there can be more job opportunities. The companies' share price could also go up if more investors come into the picture.
Say if a not so popular channel designed a good ident, it gives them the edge over other channels because they're like the new channel around getting all the attention which is a successful rebrand for them and gives their channel a bit of a revamp.

Limitations
Designers can face limitations like keeping to a colour scheme, timescale and the target audience - depending of the brief content. Also they may not be experienced in making idents for a certain age bracket, the brand or channel so don't know where to start.
Software that's required isn't dependable and things can go wrong ie. editing software crashing or problems with computers.
If end products are inconsistent then the designer may get a bad reputation, everyone knows everyone so there can be problems with getting future jobs.
A designers idea may not fit the channels' brief, the brief might not be clear on what the company wants. Because of what the company wants - designers might feel like they can't be creative or think of something that will be good for the company or the audience.

3 rubbish idents
http://theident.gallery/player.php?id=FIVE-2011-ID-PLAY-1
I think this ident isn't good because it's not all that creative, the image doesn't match the voice over which is advertising Neighbours but the little boy is playing with dinosaurs and cartoons come on screen. There are basic colours used and there's nothing that stands out to me, to make this better they could have used something relevant to Neighbours so that the image and sound correspond as to me like this it doesn't make sense.

http://theident.gallery/player.php?id=ITVNEWS-2013-TITLES-630-1
I think this ident is poor because I find it boring, although there is a range of graphics which is the only thing that keeps me engaged, the sound is too repetitive and bores me, the ident only lasts about 15 seconds but it feels a lot longer and it drags it out. All news idents follow the same structure but this one is my least favourite as the white and blue colour scheme isn't eye catching. To make this better they could use a different soundtrack to keep the audience watching and keep it interesting.

http://theident.gallery/player.php?id=DRAMA-2013-ID-REDDRESS-2
This ident isn't good because there's no creativity to it, a girl walking through a field is just a basic idea and it hasn't been developed at all. The three block colours of the dress, logo and grass make it looks quite dull to me as it's not a bright day so it just looks dreary and the fact it's slowed down doesn't help. To improve this i'd include more movement with the girl and brighten it up and it's not engaging and it has nothing to it.

BBC Four Idents
1
Design 
Theres a wide range colours, using pastel pink, blue, yellow and so on. It's fast paced which is enhanced with the hand transitions. The same BBC Four logo is used throughout in the same position, it uses a lot of nature throughout - close up of a squid and wide shot of the water fall.
Purpose 
The purpose of this is to be persuasive, it uses a wide range of images to show the kind of shows they air. The target audience for this is more towards nature/factual show fans as this is what the ident it mainly about showing lots of nature and animals. 35-44 year olds are the main age range who watch this channel who have a range of cultural interests.
Creative 
The creative parts were the hand transitions across the screen in between each clip. The extreme close up of the octopus was eye catching because of how much detail you can see along with the quick clip of the lizard at 30 seconds keeps the fast paced element. The channel is an interesting and up beat one which is creative and unique.

2
Design
Very limited colours, only black and white, the same BBC Four logo stays throughout - keeps the identity and doesn't move. It's fairly fast paced as well as relaxing because of the movement of the water and the birds. The action fills up the space across the screen and even going off screen at times. The images are sometimes distorted at 0:02 which connotates a dream state. Audio made you feel like you're at the beach 0:10 to 0:18.
Purpose
The purpose of this is to showcase the genre of show that's about to come on eg. Documentary or the kind of shows that are on. It reflects the high brow cultural programmes.
The target audience of this is is 35-44 which is the age range of those who watch the channel and I think it targets them because it's simplistic and not much to it whereas if it was a kids one you'd need lots going on to keep them interested.
Creative
The most creative part is where the positioning of the camera makes you feel like you're on the surface of the water looking up at the birds, at 0:13 to 0:18 for example.. The camera pans so it gives you the POV as if you're in the water and you're moving about. The brand identity is the classic BBC Four one as it includes the bog standard logo and the colour scheme flows, supports the culture and unusual innovative identity.

3.
Design
The use of colour is basic but it works, the blue, yellow and white all match with the black logo. All the colours look tidy because the top half uses yellows and the bottom half uses blue.  The movement of the images, the zooms are in sync with the chimes which looks really good they start at 0:03 and happen every 2 seconds up until 0:07, the layout is unique as it's a 4 picture collage that takes up the screen with the logo in the middle.
Purpose
The purpose of this is to promote the channel by using their name but putting it across in a different way. The two bees, the sea and 4 in roman numerals spell out BBC Four and as each one zooms out the BBC Four logo in the middle appears letter by letter from 0:01 to 0:08. This could also be a pre nature documentary ident to show the genre of the programme that's about to follow as it uses a creature and the sea.
Creative 
The whole idea of this is creative and unique. Using pictures to represent words throughout and using big ben/news like music matches the image and the movement. The brand identity this gives the channel is the unusual aspect, it's unique and creative. It backs up the rest as they're all different and creative in their own way.

Compare 
The final bee ident in the suite is the most creative in my opinion because it's promoting the channel in a different way. The use of bees with the sea and roman numerals that move with the timing of the clock chime is really creative and it also includes the hidden message of it saying BBC Four.
This one really stands out and it's not like the others - although the channels' target audience and range of views are from 35-44 year olds I feel like this one comes outside of that bracket as I really liked it and i'm not in that age range but I didn't really like the other 2. So this one targets the audience best as it hits the regular target audience but also goes beyond it.
The first ident was most suitable for the nature genre as the clips that they show correspond with the nature genre because it shows a waterfall as well wild animals like the squid and lizard. When you see this you instantly think that's it's promoting a nature documentary or a similar kind of show will be following whereas with the other two, their genres are hard to grasp but this one is obvious.

Powerpoint

Studio production diary

Google drive link

My job role was being the director, I found it alright at first when everyone was set work and there wasn't much to do but then I found it harder organising the crew and then getting cast to do it and work around their timetables. It was also stressful when things went wrong on the day and we had to change them before doing a live take.
I had to organise everyone and make sure they were ready on the day, then I'd sit next to the vision mixers and look at all the shots we had and decide whether they worked or not. Then I'd have the final say for any decisions that had to be made about the script and camera angles etc.
My contribution to the idea was the fashion segment which was what my proposal idea was, I developed this more with Jess as we both had similar ideas. I also did shot lists for the fashion and music VT.
Our team worked really well together, we all got on and kept each other going.
Next time I'd definitely have more rehearsal time with all the VTs done as I think this was where we fell, and made us look unorganised. Because we didn't we had to scrap two sections on the day which wasn't ideal. I'd also have better communication with my group as sometimes we were un organised with unfinished work. If we were more organised we could have made sure all VTs were working and do full run through's in rehearsal.

Unit 23 Assignment 1

*Improvements underlined.

A multi camera setup means using more than one camera to film a production.

A single camera production means using only one camera to film a programme, film or TV show.

These programmes are single camera.

The following web links discuss the pros and cons of working with a multi camera setup.

http://lisagg2.wordpress.com/2012/11/22/the-pros-and-cons-of-multi-cam/

http://journeytosuccess92.blogspot.co.uk/2011/11/multi-camera-techniques.html

http://laurenbaileysinglecameraproduction.blogspot.co.uk/2011/01/advantages-and-disadvantages-of-single.html

Summarising from these websites, the pros are;

• Time saving
• Editing can be done by the vision mixers
• All scenes are usually filmed once so less chance of error

Cons are;

• Might be an issue to hide other cameras when filming from different angles
• More costly
• Takes longer to set up

The X Factor uses multi camera techniques, an example of this is at 0:04 to 0:20. During 16 seconds there are 4 different angles used, they go from a side shot to a birds eye view shot. Then it goes to a close up, following by the camera going along a track at the bottom of the stage. During performances there has to be more than one camera to keep it interesting and so we can see their movements from more than one perspective.

This example from the 2012 Olympics uses multi camera techniques, at 1:37 to 1:41 the shot changes from the athlete to the crowd and then back to the athletes. It keeps the attention of the viewer because it's mixing the shots up but still keeping focus on the race by keeping going back to it. 

This football match is a prime example of a multi camera set up. The camera goes along the full length of the pitch at a higher angle as well as camera men on the floor and cameras behind the net to catch all the action and goals.  Juts like at 24:09 to 24:13 where the camera is on the goalkeeper from a higher angle and then it goes to a shot of the players from eye level. 

Chat shows like Jonathon Ross always use a multi camera set up, for example we can see this from the start at 0:03 to 0:17 where we get a close up of Jonathon, a shot of Lindsay and Russell then a close up of Russell. This genre always change from wide shots to close up so we can see who's there along with the set and then who's speaking.

Out of all the programmes I think Jonathan Ross uses the techniques the best. It constantly mixes up the shots from wide shots, to close ups and mid shots. In comparison to all the others, the X Factor just uses shots of the performer, the football example is just standard of a football match because people watching at home need to see everything that happens and although it does show everything, there's too much changing around. Also the olympic example is good because of how the camera moves in front of the runners and has a lot of movement but it's the same shot twice but from different angles/movements. All could have been made using a single camera setup but it would make them all very boring, the variation of shots keep it interesting. 

Studio Production Presentation

Jade: Our idea was to make a show for younger people, both genders aged 10 to about 18. It's going to be informative, telling the audience about weekly news, sport and music highlights as well as viral news and fashion.

Examples of how the audience will be targeted. 
Will : The audience will be targeted by us talking about topics and issues that are relevant to our target audience age range of 10-18.  
Our music segment will target both genders and a youth age upwards, 13-20. The band and presenters are also teenagers and the music debate will be aimed at the youth culture and how the perception of music has changed, and overall, has it influenced or hindered todays youth compared to the last few generations.

Ben: The fashion part will target girls aged 15 and up. This is because the fashion being shown will be aimed at women who want to get clothes for lower prices, being on a budget. Mainly for students as they have to be logical about what they can buy and topics like this are useful for those on a budget but still want good clothes.

Callum: The target audience for sport would be mainly males, but females also enjoy watching sports. We'll be featuring the most popular sports such as athletics, rugby, cricket and football to attract a wide audience. 



The viral videos segment will target teenagers around 13 to 18, people who are on social networks regularly. Videos from social networking sites such as Youtube and Vine are viewed by a worldwide audience. On Youtube, over 4 billion videos are viewed everyday. We are targeting this audience because it's a wide audience with a variety of different people (young, old, male, female).

Why the audience will like the programme

Freddie: The audience will like our programme because we have segments for both genders and different kinds of people. For example we have sports which targets a male audience as well as fashion which will attract a female one.

Jade: There's nothing out there right now that's like this, presented by the age range of the target audience and covers so many topics, each segment will be 2 to 3 minutes long so the audience won't get bored and the programme will flow well making it enjoyable for them to watch.

Examples of genre.
Bilal: Our program targets many different genres such comedy, news, sport, fashion and music.

For the comedy aspect we are taking inspiration from celebrity juice, we are doing this by taking the challenges that and games that they use on the show, for example we are getting our presenters to go out into public dressed up and busking. 

We are going to incorporate a news segment in our show discussing the news that is going on in that week to help inform the audience. we will be taking inspiration from BBC news but we hope to make it slightly different by making it more fun and current for younger people, for example talking about celebrity news.

Matt: We are going to have a segment that dedicated to sport which would target our male audiences. We will talk about the latest news that is going on in sport for example scores of recent football matches along with other sports.

We are also doing a fashion and beauty part to the program to target the female audience where our presenters will tell the audience about fashion tips and celebrity's fashion and beauty trends that they can get for cheaper.

For our music we are taking inspiration from shows such as later with Jools Holland where acts will perform live in the studio and we will ask them questions about their act.

Why ours is quirky/creative/important.
Alex: It is a fun and good idea because it is different and unique to all other shows which are similar. We're including a challenge and forfeit which will be fun for the viewers to watch.
It's creative because we've incorporated all of our ideas and merged them together to form one, so we've all had an input on the idea and we've all been able to make something our own in it.
Finally it is important as it informs all generations about what is happening in a way which they will all understand and respond well to how it is presented and put across to the audience

Visuals and what we'll be talking about. 
Jess: All our segments will be presented in front of the green screen, or next to the TV if we're cutting to a VT. We'll be talking about a range of topics from sport and the weeks news, to fashion and music along with a challenge similar to what you get on youtube so that our programme will target a wide range of people.

Idea research

We've made a hybrid genre combining ideas from everyones proposals, inspiration has come from shows like celebrity juice, fashion police, MTV, match of the day and youtube challenges.
We're using a similar to format to Celebrity Juice where they have different segments, their running order is a mixture of challenges with VT rounds and quizzes but we've put out own spin on it by including fashion, sport and weekly news highlights. The viewing figures for the latest series of celebrity juice was 1.63 million, match of the day got an audience of about 2.53 million, fashion police on average gets 750 million and shows like MTV push where they talk to new bands/artists seem to be a hit as they introduce new artists giving them publicity which the same concept that we went for.
Our target audience of 10-18 years old will be targeted easily. Because we're including sport, challenges, news as well as fashion - there really is something for everyone of both genders. Pre teens as young as 10 do go online on websites like youtube and will watch the tagged challenges and those up to 17/18 still do, and that goes for all topics. For example sport is watched/listened to by a massive range of ages and young boys who play football up to older ones who play rugby will have something to watch or listen to. The fashion part will specifically target teenage girls that are students, so 15/16 and up. This age range are those that watch their money even if it's pocket money or a job and they want to look good for less which is why it will target them successfully.
There is no existing show that is as diverse as this, it's a unique idea that hasn't been made before which is what will make it appealing to people.