Lorde - Royals
Style of the video could be narrative with a bit of the surrealist because when you listen to the lyrics they're telling us a story a bit about growing up in a run down place and appreciating the little that she has.
The style of the artist is quite mature considering she's 17, but all her music is a reflection of her personality which is quite imaginative. Her music style is quirky and niche, not many other artists are similar to her which is why she has a big following.
I want the video to be quite simplistic so not too much going on at once as the pace of the song is quite slow, different camera shots to be included close ups and mid shots mainly of the artist throughout the song. Because the song is talking about appreciating what she has I would want to show her where she lives her getting around so the audience can see the meaning behind the song.
Techniques i'll use are using camera shots to tell the story and probably using lyric interpretation so that what is happing in the video relates to the lyrics in the song. Because it could be made in the surrealist style, chroma keying could be used to create the dream like element and this is where I can use the lyric interpretation.
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