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The differences between these websites are that the scoring average dips on metacritic. On the majority of the websites the average is around 8 or 4/5 stars but on Metacritic the average is 4.4 as the reviews aren't very favourable towards Fifa. Game spot is a lot more detailed because it's a website dedicated to games whereas on websites such as Metacritic is focussed on TV, film and music as well so Gamespot is much more reliable for gamers trying to find reviews.
IGN is the most reliable and it's a well known website that is popular so reviews must be good, it targets gamers directly and it has a big following. Expert Reviews was quite a vague website so it isn't as reliable due to the fact the website has to much content.
T3 is probably the least helpful as compared to all the other websites it has the least amount of information for reviewers, I personally wouldn't rely on this website as I think it's all a bit too vague, it's only one opinion and it's more a synopsis of the games rather than what they think about it.
The scores are useful because it can persuade a person to buy the product. If it's been given a really high rating then you're guaranteed for more people to buy it. Another reason they're useful is for the audience to see the pros and cons of the game, if it has any glitches for example then you'd rather read about it before hand than go and buy it and find out later.
People might prefer to look up a game and not have to read paragraphs to get an answer to their question, the average score is quick and easy to understand so having the reviews and score out of 10/the number of stars is more convenient for some people.
Gamer Profile
Fifa 14 has been given an age gate between 3-25 years of age, as Pegi has certificated the game a 3 X, This age bracket would be interested in many sports and action games, 80% of this ave gate have access to digital gaming and media, weeknight viewing is very hight, and this age gate will be more active at the weekend especially when sports are normally held.
Fifa 14 is a very popular game across the globe, but it is a niche, this game targets young male football fans across the globe, and it only targets the target audience that would buy the game, but the game is also a mainstream, the game is very popular as there has been 21 versions of this game and all have been successful with sports fans. Fifa 13 Came out in November 2012 and sold 4.5 million copies of the game in just 5 days. 3 Days after Fifa 13 came out it now holds the record for the most online users online Simultaneously (810,000)
Fifa is designed for a male gender as the game is played by the majority of men. The reason this game is aimed at men is because the game is about football which a modern male sport. The majority of men worldwide either play or watch football so they would like to play it more than women as it is something they enjoy which women wouldn't. Also, all the players in the game are male. https://www.youtube.com/watch?
Because it's usually men who play football they will find games like this interesting and the fact that they're set in major stadiums will add to the excitement of playing for them. It's not to say that women don't play it but the majority of gamers who play are men, it wouldn't appeal to some women because it is male orientated and you would have to have an interest in football to tolerate playing.
The game features well known teams and favourite players so it will appeal to the target audience of males more as they all back a certain team - for example a fan of Manchester City might be more inclined to play if they know that they can "play" for that team and have their favourite players from the squad on their team. Young teenagers, around 13 - 17 will play football and will idolise certain players and aspire to play like them so having big name footballers in the game, like Ronaldo and Messi will make their fans want to play along side them so the younger audience will want to play it.
The psychographics of this game would be explorers, aspirers and reformers as the game targets a younger audience, likes to explore ideas and likes to be challenged. This game offers all these styles as there is no strong language in the game and ca educated young people about football. Each game that Fifa bring out has improvements and new additions so it explores new ideas for fans and the game is all revolved around winning and the player is challenged either by the computer or other people to win a match.
Because teenagers like to be challenged and get into new games, it hits the psychographics because young guys who play football will have a favourite footballer who they want to be like and chances are they will feature in the game somewhere so they get the aspirers. Also because the games involves you going onto new levels and seeing how stuff works - you're getting the explorers as they're playing, seeing how the game works and getting better at it.
On the socio economic scale, those who play this game would be around C2 up to B. Fifa appeals to a wide audience so a range of people will play it, it's priced at around £40 which isn't cheap but you can get 2nd hand copies and other low budget companies will sell it for cheaper which is why i'd say it targets those nearer to the bottom of the scale. I thought it would target those who are around B on the scale because those who have the status of a manager within a company probably would have the money to spend and would have a bit of spare time to play it.
This is an example of how Fifa is targeted at those nearer the bottom of the scale, legitimate companies like Argos sell the game for cheaper, the price depends on the company and console that the game is for, but whether it's 2nd hand or not you're getting a good quality copy of the game for just over half the price so those who can't afford the £40 game can still get it, widening the target audience to people at both ends of the socio economic scale.
Stereotypically, men are more involved with football so the game will appeal more to men. It targets them because their favourite players in real life feature in the game so they can choose them.
Because it's usually men who play football they will find games like this interesting and the fact that they're set in major stadiums will add to the excitement of playing for them. It's not to say that women don't play it but the majority of gamers who play are men, it wouldn't appeal to some women because it is male orientated and you would have to have an interest in football to tolerate playing.
The game features well known teams and favourite players so it will appeal to the target audience of males more as they all back a certain team - for example a fan of Manchester City might be more inclined to play if they know that they can "play" for that team and have their favourite players from the squad on their team. Young teenagers, around 13 - 17 will play football and will idolise certain players and aspire to play like them so having big name footballers in the game, like Ronaldo and Messi will make their fans want to play along side them so the younger audience will want to play it.
The psychographics of this game would be explorers, aspirers and reformers as the game targets a younger audience, likes to explore ideas and likes to be challenged. This game offers all these styles as there is no strong language in the game and ca educated young people about football. Each game that Fifa bring out has improvements and new additions so it explores new ideas for fans and the game is all revolved around winning and the player is challenged either by the computer or other people to win a match.
On the socio economic scale, those who play this game would be around C2 up to B. Fifa appeals to a wide audience so a range of people will play it, it's priced at around £40 which isn't cheap but you can get 2nd hand copies and other low budget companies will sell it for cheaper which is why i'd say it targets those nearer to the bottom of the scale. I thought it would target those who are around B on the scale because those who have the status of a manager within a company probably would have the money to spend and would have a bit of spare time to play it.
Although released at the end of 2013, Fifa was still top of the gaming charts at the end of January according to this website. It sold 28,088 on all formats - Xbox 360, Play Station etc and was well in front of other game such as Call of Duty: Ghosts which sold 18,872 copies.
Bloggers have praised the new addition of Fifa as an improvement from the 2013 version because the game is more realistic and the features are much better. X
I think the best way to describe an audience is by using psychographics, it's useful because the producers of a media product can aim it at a certain group of people and they can be confident that they've done a good job at targeting them because they know what category they fall under and they will know the kind of shows/games they watch/play.
It's also useful for the audience so they know what kind of shows they will like which ones will be for them. For me i'd like to know if a show is recommended for me and if it has a similar structure to other programmes I watch. I think you can only do this by using psychographics - grouping people together and making something that will successfully be aimed at them which is why I think it's the most useful.
Focus Group Sound Recordings
https://soundcloud.com/will-wraylang/matts-recording
https://soundcloud.com/will-wraylang/jacks-recording
https://soundcloud.com/will-wraylang/alexs-recording
https://soundcloud.com/will-wraylang/callums-recording
Summary of our focus group.
From the focus groups I've found that 3 out of the 4 people we asked all owned it and played it for up to 6 hours over a week, one would play it for about an hour or so to fill time and a lot said that one of the main reason they play it is so that they can be compete against their friends and wind them up if they win. 3 out of 4 said that it can be challenging, one said he doesn't take it seriously and it isn't much of a challenge whereas the others said it is and it can be more of one if you're playing against your friends. When it came to "what's the best or worst you've reacted to the game?" they were all along the lines of either taking the mick out of their friends for losing/taking it in their stride or throwing their controller at the wall because they were the ones that lost. 2 that we asked said they don't take winning or losing that seriously and that they don't always play to be competitive. They agreed it was an improvement on older Fifas as the graphics are a lot better and you got a lot more freedom within in the game - you can play by yourself or with your friends. Again 3 out of 4 said that they played it quite often so they couldn't really go more than a week without playing it, one said he could go a few weeks as it isn't his top favourite game. When asked if they would recommend it they all said yes, especially to those who play football/follow it and they gave it around a 6 or 7 out of 10 but most said that it isn't worth £40 as it's quite expensive for what it is. They all agreed that it was the best game to virtually play football and it's the most common footballing game that people play.
The negatives of our focus groups were that we got a lot of the same answers, we could have possibly found a girl who plays Fifa and spoke to her as the majority of players are male and we could have seen if her opinion was different. We asked a good amount of questions but if I could do it again i'd maybe change them a bit to get more structured answers as some were quite short and they used the same answer for different questions as they were quite similar.
To me, a typical gamer is aged anywhere from 13 up to mid 20s, a lot of teenagers don't have jobs so they have the time to stay at home and play video games like this. When I think of a gamer I mainly think of males as males on average play more, a lot of women do play it and there actually isn't a big difference in the percentage. I think they would have to have a bit of money to buy the games/console or they would be very dependant on family to buy it for them. Most gamers in my opinion will have a fairly active or a lazy life style, they either sit and play all day or will play for a bit but still have a social life so I think a gamer could be any of the two. The majority do play it to be competitive with their friends or just to pass the time and this is something that I found to be true in the focus groups.
A lot of people stereotypically think a typical gamer is someone who is obese and has acne which I found out on this website. It also says that typically, gamers tend to be minors as violence appeals more to younger people and they have more time to play it and it's becoming more common now for families to play together on consoles like xbox and Wii. It says that within gaming there are names you get depending on how long you play for/how good you are at it. Those being; casual gamer - those who play every now and again, don't get too into it and are decent players. Hardcore gamers - who take it more seriously, devote more time to playing so quite a lot of hours in the day. Finally, Pro gamers - who know the ins and outs of games and play through the night and top of the leaderboards.
This wesbite's statistics surprised me as it says that in a survey in New Zealand 47% of gamers are female as I would associate gaming more with males. The website is saying that a lot of people are now only playing games to fill time, for example on the train/bus to work on their smartphone or tablets so if you think you fall under the category of a typical gamer, you might not because the idea of one is changing. I wouldn't think that games can be used to educate people, that's it's more for fun or to pass time - but 92% of adults who play video games actually use them to educate their children. This also tells us how from 2011 to 2012 they have seen a growth in the amount of people who play internet gaming, which I don't find surprising as now more and more people are using their phones for everything.
Individual Write Up
In my opinion, qualitative data is more useful to those in the gaming industry. I think this because before I go to buy a game, I will read reviews to see if it's worth the money and if it's any good, which is what other people will do so that they don't end up wasting their money. Also because when you do focus groups and you get all the feedback, I think it's a lot more reliable because you will get mixed opinions rather than an average of numbers. Personally I'd trust someone's opinion or review more than a rating out of 10 because I don't think it's very accurate and it's vague whereas qualitative information has much more detail.
The focus groups were more valuable to me because I found out the research myself and I knew that the feedback I was getting was true and related to my work. Audience profiling is more general and I think the grouping is very stereotypical, focus groups are a better way for me to back up my arguments but with audience profiling it wasn't as relevant.
Bloggers have praised the new addition of Fifa as an improvement from the 2013 version because the game is more realistic and the features are much better. X
I think the best way to describe an audience is by using psychographics, it's useful because the producers of a media product can aim it at a certain group of people and they can be confident that they've done a good job at targeting them because they know what category they fall under and they will know the kind of shows/games they watch/play.
It's also useful for the audience so they know what kind of shows they will like which ones will be for them. For me i'd like to know if a show is recommended for me and if it has a similar structure to other programmes I watch. I think you can only do this by using psychographics - grouping people together and making something that will successfully be aimed at them which is why I think it's the most useful.
Focus Group Sound Recordings
https://soundcloud.com/will-wraylang/matts-recording
https://soundcloud.com/will-wraylang/jacks-recording
https://soundcloud.com/will-wraylang/alexs-recording
https://soundcloud.com/will-wraylang/callums-recording
Summary of our focus group.
From the focus groups I've found that 3 out of the 4 people we asked all owned it and played it for up to 6 hours over a week, one would play it for about an hour or so to fill time and a lot said that one of the main reason they play it is so that they can be compete against their friends and wind them up if they win. 3 out of 4 said that it can be challenging, one said he doesn't take it seriously and it isn't much of a challenge whereas the others said it is and it can be more of one if you're playing against your friends. When it came to "what's the best or worst you've reacted to the game?" they were all along the lines of either taking the mick out of their friends for losing/taking it in their stride or throwing their controller at the wall because they were the ones that lost. 2 that we asked said they don't take winning or losing that seriously and that they don't always play to be competitive. They agreed it was an improvement on older Fifas as the graphics are a lot better and you got a lot more freedom within in the game - you can play by yourself or with your friends. Again 3 out of 4 said that they played it quite often so they couldn't really go more than a week without playing it, one said he could go a few weeks as it isn't his top favourite game. When asked if they would recommend it they all said yes, especially to those who play football/follow it and they gave it around a 6 or 7 out of 10 but most said that it isn't worth £40 as it's quite expensive for what it is. They all agreed that it was the best game to virtually play football and it's the most common footballing game that people play.
The negatives of our focus groups were that we got a lot of the same answers, we could have possibly found a girl who plays Fifa and spoke to her as the majority of players are male and we could have seen if her opinion was different. We asked a good amount of questions but if I could do it again i'd maybe change them a bit to get more structured answers as some were quite short and they used the same answer for different questions as they were quite similar.
To me, a typical gamer is aged anywhere from 13 up to mid 20s, a lot of teenagers don't have jobs so they have the time to stay at home and play video games like this. When I think of a gamer I mainly think of males as males on average play more, a lot of women do play it and there actually isn't a big difference in the percentage. I think they would have to have a bit of money to buy the games/console or they would be very dependant on family to buy it for them. Most gamers in my opinion will have a fairly active or a lazy life style, they either sit and play all day or will play for a bit but still have a social life so I think a gamer could be any of the two. The majority do play it to be competitive with their friends or just to pass the time and this is something that I found to be true in the focus groups.
A lot of people stereotypically think a typical gamer is someone who is obese and has acne which I found out on this website. It also says that typically, gamers tend to be minors as violence appeals more to younger people and they have more time to play it and it's becoming more common now for families to play together on consoles like xbox and Wii. It says that within gaming there are names you get depending on how long you play for/how good you are at it. Those being; casual gamer - those who play every now and again, don't get too into it and are decent players. Hardcore gamers - who take it more seriously, devote more time to playing so quite a lot of hours in the day. Finally, Pro gamers - who know the ins and outs of games and play through the night and top of the leaderboards.
This wesbite's statistics surprised me as it says that in a survey in New Zealand 47% of gamers are female as I would associate gaming more with males. The website is saying that a lot of people are now only playing games to fill time, for example on the train/bus to work on their smartphone or tablets so if you think you fall under the category of a typical gamer, you might not because the idea of one is changing. I wouldn't think that games can be used to educate people, that's it's more for fun or to pass time - but 92% of adults who play video games actually use them to educate their children. This also tells us how from 2011 to 2012 they have seen a growth in the amount of people who play internet gaming, which I don't find surprising as now more and more people are using their phones for everything.
Individual Write Up
In my opinion, qualitative data is more useful to those in the gaming industry. I think this because before I go to buy a game, I will read reviews to see if it's worth the money and if it's any good, which is what other people will do so that they don't end up wasting their money. Also because when you do focus groups and you get all the feedback, I think it's a lot more reliable because you will get mixed opinions rather than an average of numbers. Personally I'd trust someone's opinion or review more than a rating out of 10 because I don't think it's very accurate and it's vague whereas qualitative information has much more detail.
The focus groups were more valuable to me because I found out the research myself and I knew that the feedback I was getting was true and related to my work. Audience profiling is more general and I think the grouping is very stereotypical, focus groups are a better way for me to back up my arguments but with audience profiling it wasn't as relevant.
I think that focus groups are more useful to the gaming industry because you can get detailed opinions from those who first hand play the game so you know that those who are giving you answers know what they're talking about and you can use their response to back up any point that you have and it will be accurate.
Also answers from focus groups can be used for reviews, it will be helpful for those researching a game before buying to read relevant reviews so they can get an honest feel for the game so they can know whether it's worth the money or not. The feedback can also help promote a game because if you get someone well known - a youtuber or blogger for example to review it, more people will hear about it because of them and if they give a good review they will make others want to buy it so they can help boost sales for a game.
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