Music Video Production Unit 29

Deconstructing music videos
Things we would expect to see = conventions.
Unconventional = not what the majority would expect to see/enjoy. 

Style
In concert/as live
- gig footage
- shots of stage
- shots of audience
- wide shots of crowd
- backstage footage
- lyric interpretation

Animation
- stop motion
- 2D drawn
- 3D computer animated
- animated characters
- visualise abstract ideas

Narrative
- filmic
- cinematic shots
- storyline - draws audience response
- fictional characters
- lyric interpretation
- consolidates song meaning

Surrealist
- unreal
- bizarre
- dream like
- people behaving weirdly
- lyric interpretation
- abstract mise en scene
- challenging "normal" expectations

Taking inspiration
Pastiche - borrowing techniques or styles from previous work
Homage - a respectful reference of a previous work
Parody - a humorous imitation of a previous work

One Direction
- narrative
- lyric interpretation
- energetic
- positive
- love interest

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Techniques 
Chroma keying
Camera shots
Mise en scene
Cutting to the beat
Lip sync

Style;
Animation, surrealist, camera shots, mise en scene - monkeys, lip sync, 2D animated characters, cutting to the beat.

Purpose;
Entertainment
Generate interest in the artist - camera shots, split screen
Makes it engaging

Style;
Close ups of Lorde - promotes the artist
Narrative
Slow motion
Fictional characters