- Pan's people - dancers on shows such as Top Of The Pops
- First video = Queen - Bohemian Rhapsody
- create a positive audience reaction
- create a buzz
- sell more records
Synergy - when 2 things work well together
Purposes of why the music videos were made;
Promotes a business - John Lewis
Promotes the artist
Promotes a TV programme
Product placement
Reference
Increase in album sales
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