Better than others
- They're both selling a product and saying that theirs is better than others. The Aldi advert compares two different brands with the prices whereas the Neutrogena ad is just selling one product and promoting its good points.
- Neautrogena used Vanessa Hudgens who was very popular when the ad came out, celebrity endorsement helps with sales. Aldi is comparing prices and names of other brands so the audience knows thats their product tastes good and is cheaper than leading more expensive companies.
- Selling the benefits works best for me because you want to see how good a product is and the good points of it/how it works so I know if it's a product worth buying.
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