Briefs can take a variety of forms.
- Contractual - formal, binding, detailed
- Formal - written, professional, signed
- Informal - verbal, note form
- Cooperative - work together with client
- Competitive - in competition with another producer to win a commission
- You need to read briefs thoroughly
- Need to work out what the company is asking you to do
- Explicit (obvious) or implicit (not obvious/subtle) message
Negotiation.
Lots depends on the client.
- Zero negotiation - they will tell you exactly what you want
- You might not get the opportunity to discuss the brief
- The brief may be open to some sort of negotiation
- Creative negotiation - you might be able to interpret the brief in a variety of ways
- You may be able to negotiate the fee
Opportunities.
- A brief can help you to identify opportunities for your personal development
- You may learn new technical skills
- You could learn how to communicate in a professional manner
- You can develop your negotiating skills
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